Argentina Approves $61 Million Promotion Plan for Cinema

By: John Hopewell

On multiple fronts, Mauricio Macri’s new Argentine government has sought to reverse the policies of those put into place over 12 years by Cristina Fernandez de Kirchner and her deceased husband Nestor Kirchner.

In cinema, in a transition applauded by the local industry, it is not, however, seeking to tear down the Kirchners’ strong government support for local filmmaking but rather take it further.

Doing so, it rolls off recent success. From 2013, Argentina became Latin America’s only country, apart from Brazil, whose films regularly punch a double-digit share at Argentina’s box office, that cut tracking at 12.9% of cinema theater grosses through mid-September this year. Argentina’s top directors, such as Pablo Trapero (“The Clan”), Santiago Mitre (“Paulina”) and Lisandro Alonso (Viggo Mortensen-starrer “Jauja”) have won big prizes at Cannes and Venice.


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